They are always hip to the latest fashions, and on Tuesday night (October 22) Hollywood fashionistas were on hand to celebrate the launch of the fashion website, Dahlia Wolf, Fashion Made By You in Hollywood.

Among those flocking to the big event, which was held at the Graffiti Cafe, were reality star Audrina Patridge, who stunned in one of the brand's black dresses, and "OC" alum Mischa Barton, who looked lovely in floral.

Combing the racks for favorites was Mena Suvari, while Jennette McCurdy obliged autograph seekers outside.

Per the company, Dahlia Wolf is an interactive fashion community that combines fashion inspiration and e-commerce. Users post photos of outfits they love, and photos that get enough votes will be manufactured and sold online by Dahlia Wolf.