He’s never been one for propriety, and it seems Rick Ross' hard partying ways and disrespect for women has cost him a lucrative deal with Reebok.

According to a report, the “Hold Me Back” rapper’s date rape-glorifying song “U.O.E.N.O.” caused outrage among advocacy groups who pressured the athletic apparel company to terminate his contract.

On the track, Rick raps, “Put Molly (slang for MDMA or ecstasy) all in her champagne, she ain’t even know it/I took her home and I enjoyed that, she ain’t even know it.”

A statement from Reebok explains, “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”

“While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."