Lending his handsome face to a good cause, Ian Somerhalder cuddled puppies for a Josie Maran Cosmetics campaign.

The “Vampire Diaries” hunk is shown in the clip kissing and snuggling with the tiny pups in his role as the popular brand's Model Citizen 2013.

During his tenure, Ian’s to-do list includes building a sustainable abused animal sanctuary and a youth education camp.

For her part, Ms. Moran will donate 10% of the proceeds from a limited-edition three piece Model Citizen collection.

Check out Ian's swoon worthy video in the player below!