His shirtless moments have garnered him the most recognition, but Matthew McConaughey is all about getting dressed these days.

The “Magic Mike” hunk has just introduced his latest lineup for the JKL label, including active sportswear and casual men’s fashions.

As for the origin of the ‘Just Keep Livin’ moniker, McConaughey told WWD, “In 1992 my father moved on and Just Keep Livin came to be. It was about keeping his spirit alive and remembering the things he taught me.”

Matthew’s approach to the range came from his desire to be able to wear the clothes regardless of what he’s up to. “I don’t like to push reset. I like to be able to wear something that is appropriate for wherever the day takes me: to work, on a hike and then out to dinner. I like to take the formality out of the day’s schedule and be ready for any off-road detour.”

“One of the first things I had written down was ‘from the jungle to the opera.’ That’s a bit of an exaggeration, but that’s the idea,” he added.

And comfort is king, says McConaughey. “If you’re wearing a button-down shirt, it could be too long to tuck in and too short to leave out. Some lines are too narrow in the shoulders for a male torso, some pants have too high a rise in the front, others look good on you while you’re walking, but if you ride a bike or hike in them, they’ll restrain you.”

“This is my first adventure into the fashion world. I’m enjoying it so far. I like working on the details, the design, the marketing. And I think the JKL philosophy is what makes it unique.”