Hoping to reach a huge audience to promote the movie, a TV spot for "Oz the Great and Powerful" will air during the Super Bowl on February 3rd.

The prequel to the classic 1939 "The Wizard of Oz" follows the Wizard, a Kansas con-artist who is swept into a magical land where he must fight an evil sorceress.

With James Franco starring as Oz, the cast also includes Rachel Weisz, Michelle Williams, and Mila Kunis, who also appears in a new character poster as the witch Theodora.

Though the film doesn't hit theaters until March 8th, check out a 10-second glimpse into the upcoming Super Bowl ad below.