She’s always had great hair, and now Katie Holmes is putting her tremendous tresses to work for Alterna Haircare’s new campaign, according to WWD.

The “Mad Money” babe recently signed a contract to be the face of the brand, and as a bonus she’s also a co-owner.

Of the company Katie explained, “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It’s good for my hair and good for the earth, so I feel good using it.”

“When it comes to hair, great style should be sustainable. Using the right products means you don’t have to work as hard to look and feel your best.”