Up until now she’s had nothing but glowing reviews of her Honest Company products, but now it seems Jessica Alba has hit her first major snag.
Apparently, consumers have found the Honest Sunscreen Lotion isn’t as effective as advertised given the reduced zinc content and various other natural ingredients.
As a result, Jessica and her partner Christopher Gavigan say they are “taking every precaution to ensure that it will keep you healthy and happy. Protecting our loved ones and yours is the reason we founded The Honest Company. As parents, it pains us to hear that anyone has had a negative experience with our sunscreen. We develop and use Honest Sunscreen to protect our own children—Honor, Haven, Luke, Evie and Poppy—at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest. We have a dedicated team of Honest employees, parents, and partners who carefully reviewed our Sunscreen product to make sure that it meets our highest standards prior to release. Our previous Sunscreen formulation had a 40-minute water resistance and customers told us that it didn't apply as easily as they would've liked. Based on our own experience and consumer feedback, we redesigned our Sunscreen Lotion for 80-minute water resistance and an improved formulation that allows for easier application and a lighter-weight feel. For those who have expressed concerns about our sunscreen lotion, we want you to know that we hear you and we're here for you. As always, we'll do what it takes to make it right."
