Continuing her ongoing product expansion efforts, Jessica Alba just rolled out a new advertising spread for her Honest Beauty lineup.
The “Sin City” actress told WWD, “The values we stand for — safe, effective products to lead a healthy life — translate into every vertical. Beauty was always part of the plan. It was just a matter of when, how and being able to execute it properly. I didn’t want to do this half-a**.”
Alba added, “There’s no hero product; we tried to offer anything you could ever need. If women like one product, they’re likely to try more. I will always try something that a girlfriend tells me she loves, way more than watching a commercial about it. We want to reach our customer in an interesting, innovative and on-the-go way. Women are on their phones consuming fashion and beauty content, connecting with their families and friends. We wanted to integrate our launch and e-commerce capabilities into a seamless mobile experience.”
