Never one to rest on her laurels, Katy Perry is back with a new fragrance and a racy ad spread to ensure that everyone is paying attention.
The “Hot N Cold” songstress’ latest scent is called Mad Potion and it’s priced at $29.99 a bottle, available through Twitter’s Buy Now card.
Coty Inc vice president Emily Bond told press, “In working with Katy, we wanted to try something completely different for the launch of her latest fragrance. Given her immense popularity on Twitter, we thought it would be the ideal channel to create a pop-up shop that will let her fans not only interact with her but also purchase the fragrance directly.”
