Her sense of style is impeccable and Rihanna is going to put her talent to work for the popular apparel label Puma.
According to WWD, the “We Found Love” singer will oversee the brand’s women’s line, providing input for both shoes and clothing.
Furthermore, Ri-Ri will star in the forthcoming Fall 2015 ad campaign and serve as one of Puma’s global brand ambassadors.
Puma CEO Bjorn Gulden declared, “Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand.”
“With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come.”
