With a body like his, it’s no wonder David Beckham is happy to prance around in public wearing nothing but his briefs.

Earlier today (October 1) the English soccer stud showed up on the roof of the Truman Brewery in East London to film a new ad campaign for his H&M collection.

One eyewitness told press, “He did what looked like some stretching and then pulled off his vest and also was running over some pipes like a stuntman. There were some blackout screens for the film scenes so he didn't stop traffic but those girls who did spot him had the best lunch break of the year. He looked as fit as ever.”

And a spokesperson for the brand revealed, “David Beckham has begun filming in London. It is for a new H&M collection. We are very happy to continue the collaboration with David and are looking forward to launching a new collection and campaign in February next year. Closer to launch we’ll reveal more details about the new campaign and collection.”