Kicking off her day with some promotional duties, Eva Mendes stopped by "Good Morning America" on Thursday morning (September 19).

The "Hitch" beauty looked absolutely glamorous in a floral pink dress as she made her way to the New York City set.

As previously reported by GossipCenter, Miss Mendes shared a few more details about her new fashion line with the Huffington Post.

"The challenging part of this process was knowing that I had women, especially my sisters, counting on me to make them look good," Eva stated. " I take this very seriously."

"There isn't a piece in my collection that I won't wear. I can't wait to get feedback from women about what works for them and what doesn't. I hope I don't disappoint them!" she added.