It’s set to premiere next month, and in preparation Fox released the first official poster for “The X Factor’s” third season.

Featuring newbies Kelly Rowland and Paulina Rubio cheering in the background, center stage goes to Demi Lovato who jokingly holds creator/judge Simon Cowell in a playful chokehold.

"Simon thinks he's in charge," the poster reads. "He'd better think again."

As for the new judging panel, Simon recently told press, “It's like having a dinner party. You invite people for dinner and sometimes it's a fun night and other times it's not as fun as you hoped it would be. This [season] is a fun dinner party."

“The X Factor” season three premieres on Wednesday, September 11 at 8 p.m.