He’s a man of many talents, and James Franco loaned his stunning good looks to the Gucci label for their new eyewear campaign.

The “This Is The End” star looks fabulous in a new preview for the brand’s fall ads, sporting a pair of Black Bamboo sunglasses and a ‘come hither’ expression.

No stranger to high-profile jobs, James worked with famed photographers Mert Alas and Marcus Piggott to achieve the perfect vibe.

Gucci’s new range of eyewear will launch in both brand boutiques and swanky optical outlets beginning in October.