She’s conquered the pop music realm and even has some silver screen time under her belt, and now Rihanna is introducing her forthcoming fashion range.

Teaming up with UK label River Island, the “We Found Love” songstress developed some delicious duds and in a new video she gushes about the collection.

Ri-Ri states, “I have wanted to design my own fashion label for a very long time. The kids say what’s cool and the high end designers go and design it.”

Inter-spliced with various shots of the new goodies, Rihanna added, “Why not go to the source when you want to be ahead of the trend?”