It’s hard not to be enchanted by her timeless beauty and Kate Uptonn has scored yet another high-profile gig as the face of Sam Edelman’s new ad campaign.

The fabulous footwear brand will unveil the whole scheme this week, shot by David Lipman at an undisclosed location in New York City.

Edelman told WWD, “It felt like the right time. We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate,] it was a hell of a decision to go with an indie girl. We chose Kate because she isn’t stick thin. She’s beautiful and all-American.

And it sounds like Upton is a big fan of the whole project. “I’ve loved Sam Edelman shoes for a long time, so shooting the ad campaign was a lot of fun for me.”

Lippman explained, “I wanted to capture the spirit of youth and vitality. I wanted to portray Sam’s lifestyle and a young girl’s lifestyle and merge the two.”