She’s a merchandising mastermind, and Beyoncé Knowles just came out with a brand new perfume complete with an accompanying ad campaign and behind-the-scenes video.

The “Crazy in Love” songstress’ latest scent is called Pulse NYC and it marks the fifth fragrance to her credit.

Of the juice’s vibe, Beyonce explained, "I thought that now that I am a New Yorker and I've learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance.”

Additionally, Knowles is gearing up for her massive halftime show at the Super Bowl this Sunday (February 3rd).